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This indicates the significance of customer trust & goodwill in the gaming industry and particularly the role of Youtube gamers on the customer acquisition journey. Also, according to North American Technographies Consumer Life Cycle Survey, approximately 70% consumers are more likely to purchase a product with positive customer reviews.
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The success of their strategy is reflected in the large number of PC sales (~12 million) for Witcher 3. The Witcher 3: Wild Hunt developer, CD Projekt Red’s anti-piracy strategy of offering DRM/Denuvo-free games is largely based on the goodwill they enjoy among the gamers. Such a diversity in the Youtube gamers landscape promotes specialization and competition it offers influencer marketing agencies, PR services agencies, and brands and ability to reach their target consumer in a much more impactful way in comparison to traditional marketing. There are also others such as Ninja or Shroud, who are known for their e-sports expertise in titles such as Fortnite and PUBG. Apart from these, there are several individual influencers such a PewDiePie who post game playthroughs, taking their viewers along for a journey. Then there are others such as IGN & Gamespot, who are known for their reviews. Kotaku, derived from the Japanese word ‘otaku’ meaning nerd, has established its name among gamers as a trust source for video game-related news.
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The diverse and highly specialized nature of best gaming Youtube Channels has given rise to different kinds of influencers.
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Both macro and ‘micro gaming Youtubers’ have established themselves within a particular consumer segment, offering brands a budget-friendly targeted video game marketing strategy. 1.3 The Future of the top YouTube Gaming Influencers – Where are Best Gaming Youtube Channels Headed to Next? The Impact of Youtube Gaming Influencers in 2021 – Youtube Gamers Collective PowerĪccording to traffic sources, in the age of social media with a collective network of 3 Billion people spread across different platforms, top Youtube gaming influencers can offer brands a vast reach through their consumer-oriented strategies.